There are lots of things that are essential to catalog design. Your images must be attractive and sharp. Your text and even the font you utilize for the text is very important. The cover page design and the style of your brochure's product pages all play essential roles in developing a catalog that will generate new customers and sales.
None of the things mentioned above are more crucial than the type of paper you will select to print your brochure on. The "feel" of your brochure is essential to your possible customers. The longer they have your catalog in their hands, the more product they will purchase. In this post I will discuss some of the many paper choices you have to print your catalog on.
You need to decide if the cover will be the same paper as the rest of your catalog. In many cases the cover will be of much heavier weight then the interior pages.
Second you will need to select covered or uncoated paper for printing your catalog. Coated paper is for the glossier layouts and uncoated is more cost-effective, but can still display your products well.
So you have two things to consider initially, "Will it be shiny paper or not?", "Will my cover be the exact same weight as the interior pages of my catalog?"
As soon as you have responded to those 2 concerns the next choice is what the weight of the paper will be. Many catalogs choose 60, 70, or 80 lb. weights. So it would be 60lb uncoated or covered, 70 lb. Uncoated or layered. 80 pound. Paper normally is only chosen for 80 pound. Weight and above. Likewise, not all paper is measured by weight. Some is determined by thickness or "points".
Now the above is really over-simplified. There are other kinds of unique paper you can select from. There is textured paper, photographic paper, and other more expensive paper to choose from if you are offering a costly or high-end product.
When selecting the paper your brochure will be printed on, there are likewise other factors to consider. Such as the approach of printing you are going to choose.
You can select covered or uncoated paper if you are going to have your brochure printed on a hot-set web press. The heat will dry the ink as it prints your catalog. Then the ink air-dries and is soaked up into the paper, if your printer uses a cold-set web press. A cold-set web press can not print on covered paper.
If your printer uses a sheet-fed press then you can pick from any of the high quality papers they have available. The same goes for printers that do digital printing.
It will depend a lot on the more info printer you select. You require to learn what type of paper is available and you will desire to see samples of the paper to get a better concept of which one you desire to print your catalog on. Ask your printer to suggest the different types of paper they believe will be the best for your brochure.
Here is a list get more info of some of the types of paper your printer may have offered for you to pick from or may be able to purchase for you.
4 things check here identify the quality of the paper, opacity, surface, brightness, and ppi. (Pounds per inch) Brightness affects the contrast and brilliance of the paper. It impacts how your text will stick out on the pages of your catalog. Opacity is just how much your ink shows up from the back of the page. Your text and images from one page will be seen through onto another page that your client is attempting to check out if a paper is too nontransparent. The finish impacts the feel of the pages and likewise how your images will look. The lower grade surfaces produce grainier images while high quality surfaces hone the appearance of your images.
Ask your printer to offer you with samples or example brochures and a rate list for printing your catalog on the different kinds of paper prior to you decide. You know what your budget plan is and paper is just one of the costs you have to consider.
None of the things mentioned above are more important than the type of paper you will select to print your catalog on. In this article I will go over some of the lots of paper options you have to print your brochure on.
There is textured paper, photographic paper, and other more costly paper to choose from if you are selling a high-end or costly item.
If you are going to have your catalog printed on a hot-set web press, then you can choose uncoated or covered paper. You need to discover out what type of paper is offered and you will want to see samples of the paper to get a better concept of which one you want to print your catalog on.